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A guide to effective word-of-mouth marketing presents case stories of companies that successfully used "buzzmarketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets. Reprint. Additional Details
identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets. Reprint.
Title: Buzzmarketing
Author: Hughes
BOOK TYPE : NF
BRAND : HUGHES, MARK
DEWEY CLASSIFICATION : 380
LANGUAGE : ENGLISH
NUMBER OF PAGES : 240
PUBLISH DATE : 2008/04/29
PUBLISHER IMPRINT CODE : POTFL
PUBLISHER NAME : PENGUIN GROUP USA
RETURNS ACCEPTED? : YES
SKU : 9781591842132
UPC : 9781591842132
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