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With the goal of helping users determine the value of their Web sites, this resource shows readers how to integrate several different views of an online business-including analytics, back-end performance, usability, communities, customer feedback, and competitive analysis-into one clear picture that reveals the effectiveness of one's Web presence. Original. Additional Details
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AUTHOR : CROLL, ALISTAIR/ POWER, SEAN
BOOK TYPE : NF
BRAND : NOT AVAILABLE (CON)
DEWEY CLASSIFICATION : 006.3/12
LANGUAGE : ENGLISH
NUMBER OF PAGES : 634
PUBLISH DATE : 2009/06/29
PUBLISHER IMPRINT CODE : OREIL
PUBLISHER NAME : OREILLY & ASSOCIATES INC
RETURNS ACCEPTED? : YES
SKU : 9780596155131
UPC : 9780596155131
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