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Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to th
Title: Creating and Managing Superior Customer Value
Author: Woodside, Arch G. (EDT)/ Golfetto, Francesca (EDT)/ Gibbert, Michael (EDT)
Publisher: Emerald Group Pub Ltd
Publication Date: 2008/11/30
Number of Pages: 477
Binding Type: HARDCOVER
Library of Congress:
BRAND : Woodside, Arch G. (EDT)/ Golfetto, Francesca (EDT)/ Gibbert, Michael (EDT)
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