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Citing changes in consumer behavior that are challenging companies to alter their marketing strategies, an introduction to the concept of experiential marketing shares the author's leadership of successful campaigns that have employed the tactics of authenticity, personal relevance, and consumer empowerment. Additional Details
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BOOK TYPE : NF
BRAND : LENDERMAN, MAX
DEWEY CLASSIFICATION : 380
LANGUAGE : ENGLISH
NUMBER OF PAGES : 324
PUBLISHER IMPRINT CODE : BASIC
PUBLISHER NAME : PERSEUS BOOKS GROUP
RETURNS ACCEPTED? : YES
SKU : 9780786718832
UPC : 9780786718832
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