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Introduces six key principles that help make messages memorable-simplicity, unexpectedness, concreteness, credibility, emotions, and stories-and explains how to incorporate each of these factors into the creative thought process. Additional Details
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BOOK TYPE : NF
BRAND : HEATH, CHIP/ HEATH, DAN/ KAHLENB
DEWEY CLASSIFICATION : 302/.13
LANGUAGE : ENGLISH
PUBLISH DATE : 2007/01/02
PUBLISHER IMPRINT CODE : RANDN
PUBLISHER NAME : RANDOM HOUSE
RETURNS ACCEPTED? : YES
SKU : 9780739341346
UPC : 9780739341346
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