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Discusses the roles played by neuroscience, chaos theory, poetry, and art in the field of human persuasion and how to successfully use these fields in advertising. Additional Details
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BOOK TYPE : NF
BRAND : WILLIAMS, ROY H.
DEWEY CLASSIFICATION : 659.1
LANGUAGE : ENGLISH
PUBLISH DATE : 2001/09/01
PUBLISHER IMPRINT CODE : BARDS
PUBLISHER NAME : NATL BOOK NETWORK
RETURNS ACCEPTED? : YES
SKU : 9781885167521
UPC : 9781885167521
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