Contains a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory in Marketing Planning strategies. Title: Marketing Planning 2008-2009 Author: Beamish, Karen/ Ashford, Ruth Publisher: Butterworth-Heinemann Publication Date: 2008/09/11 Number of Pages: 286 Binding Type: PAPERBACK Library of Congress: BRAND : BEAMISH, KAREN/ ASHFORD, RUTH SKU : 9780750689861 UPC : 9780750689861
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