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"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"-Provided by publisher. Additional Details
Steve
Publisher: Bloomberg Pr
Publication Date: 2008/04/24
Number of Pages: 251
Binding Type: HARDCOVER
Library of Congress: 2008003444"
BOOK TYPE : NF
BRAND : CONE, STEVE
DEWEY CLASSIFICATION : 658.8/02
LANGUAGE : ENGLISH
NUMBER OF PAGES : 251
PUBLISH DATE : 2008/04/24
PUBLISHER IMPRINT CODE : BLMBG
PUBLISHER NAME : JOHN WILEY & SONS INC
RETURNS ACCEPTED? : YES
SKU : 9781576603048
UPC : 9781576603048
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