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	Product Leadership
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Product Description

Item: 790832

Whats included | Features

A major new study of product development practices and their results augments the new edition of a best-selling book on how companies can better deliver successful new products to the marketplace. 15,000 first printing.

Additional Details

BOOK TYPE : NF
BRAND : COOPER, ROBERT G.
DEWEY CLASSIFICATION : 658.5/75
LANGUAGE : ENGLISH
NUMBER OF PAGES : 288
PUBLISHER IMPRINT CODE : BASIC
PUBLISHER NAME : PERSEUS BOOKS GROUP
RETURNS ACCEPTED? : YES
SKU : 9780465014330
UPC : 9780465014330

Includes		Features
Product Leadership: Pathways to Profitable Innovation		Condition : NEW

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