A brand-strategy expert and Fortune 500 consultant reveals how the examples of forefront companies can be adapted for greater business success, in a guide that identifies three principles for promoting customer satisfaction and loyalty. Title: The BrandPromise Author: Knapp, Duane E. Publisher: McGraw-Hill Publication Date: 2008/03/21 Number of Pages: 264 Binding Type: HARDCOVER Library of Congress: 2008276048 Additional Details\N BRAND : KNAPP, DUANE E. SKU : 9780071494410 UPC : 9780071494410
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