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The co-author of Microsoft Secrets links issues related to strategy and organization to those of managing technology, arguing that companies must chose a business model that will capitalize on good times and survive more difficult periods, and presenting the success stories of such companies as IBM, Toshiba, and Motorola. 25,000 first printing. Additional Details
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BOOK TYPE : NF
BRAND : CUSUMANO, MICHAEL A.
LANGUAGE : ENGLISH
NUMBER OF PAGES : 368
PUBLISHER IMPRINT CODE : FREE
PUBLISHER NAME : SIMON & SCHUSTER
RETURNS ACCEPTED? : YES
SKU : 9780743215800
UPC : 9780743215800
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