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An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Read by Barrett Whitener. Book available. Additional Details
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BOOK TYPE : NF
BRAND : RAPAILLE, CLOTAIRE
DEWEY CLASSIFICATION : 305.8
LANGUAGE : ENGLISH
PUBLISHER IMPRINT CODE : GLDAU
PUBLISHER NAME : HACHETTE AUDIO
RETURNS ACCEPTED? : YES
SKU : 9781596591264
UPC : 9781596591264
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