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Sale The End of Advertising As We Know It

The End of Advertising As We Know It
Availability: Discontinued      Condition: New
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The End of Advertising As We Know Itadvertising
 
Price: $48.59
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  Product Description Item: 794672 Whats included | Features

The former chief marketing officer at Coca-Cola laments the demise of advertising-an art killed by over-emphasis on art and entertainment. 75,000 first printing. $150,000 ad/promo.

Additional Details


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BOOK TYPE : NF
BRAND : ZYMAN, SERGIO/ BROTT, ARMIN A.
DEWEY CLASSIFICATION : 659.1
LANGUAGE : ENGLISH
NUMBER OF PAGES : 239
PUBLISHER IMPRINT CODE : WLYJP
PUBLISHER NAME : JOHN WILEY & SONS INC
RETURNS ACCEPTED? : YES
SKU : 9780471225812
UPC : 9780471225812
Includes dot Features
  • The End of Advertising As We Know It
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  • Condition : NEW
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