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Through a review of the "4 pillars" of marketing, the problem of measuring marketing ROI and maximizing the return on market investment is examined with helpful calculators for implementing the most beneficial strategies on various media platforms.
Title: The Four Pillars of Profit- Driven Marketing
Author: Moeller, Leslie H./ Landry, Edward C./ Kinni, Theodore B.
Publisher: McGraw-Hill
Publication Date: 2008/12/16
Number of Pages: 232
Binding Type: HARDCOVER
Library of Congress: 2008031080 Additional Detailsthe problem of measuring marketing ROI and maximizing the return on market investment is examined with helpful calculators for implementing the most beneficial strategies on various media platforms.
Title: The Four Pillars of Profit- Driven Marketing
Author: Moeller
BRAND : Moeller, Leslie H./ Landry, Edward C./ Kinni, Theodore
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