A volume that is part business manual and part intellectual adventure reveals how to target "the influentials"-the ten percent of Americans who quietly impact decisions regarding the cars we drive, the books we read, and the candidates we vote for. Additional Details the books we read BOOK TYPE : NF BRAND : KELLER, EDWARD B./ BERRY, JONATH DEWEY CLASSIFICATION : 303.3/4 LANGUAGE : ENGLISH NUMBER OF PAGES : 288 PUBLISHER IMPRINT CODE : FREE PUBLISHER NAME : SIMON & SCHUSTER RETURNS ACCEPTED? : YES SKU : 9780743227292 UPC : 9780743227292
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