Presents marketing strategies based on techniques employed by the likes of P.T. Barnum, Richard Branson, Madonna, Donald Trump, Harry Houdini, J. Paul Getty, Mark Twain, and Martha Stewart. Discusses: how to reach more customers without spending more money; ten ways to attract attention; negotiating deals; how to think audaciously. Additional Details \N AUTHOR : VITALE, JOE BOOK TYPE : NF BRAND : VITALE, JOE DEWEY CLASSIFICATION : 650 LANGUAGE : ENGLISH PUBLISH DATE : 2007/07/17 PUBLISHER NAME : SIMON & SCHUSTER RETURNS ACCEPTED? : YES SKU : 9780743569699 UPC : 9780743569699
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