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In an updated edition that includes new chapters on marketing in a difficult economy, marketing real estate, and online marketing, the author uses his forty-year experience to explore key marketing concepts in a straightforward, non-academic manner with exercises and examples. Additional Details
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BOOK TYPE : NF
BRAND : Sexton, Don
DEWEY CLASSIFICATION : 658.8
LANGUAGE : ENGLISH
NUMBER OF PAGES : 459
PUBLISH DATE : 2010/01/07
PUBLISHER IMPRINT CODE : WILTR
PUBLISHER NAME : JOHN WILEY & SONS INC
RETURNS ACCEPTED? : YES
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