In a book that includes a thirty-two-page color insert and shows readers how to use Yahoo!'s free Web-site analytics tool, the author offers step-by-step instructions on customizing tracking codes, evaluating enterprise and pay-per-click campaigns, tracki Title: Yahoo! Web Analytics Author: Mortensen, Dennis R. Publisher: John Wiley & Sons Inc Publication Date: 2009/05/11 Number of Pages: 408 Binding Type: PAPERBACK Library of Congress: 2009009722 Additional Details\N BRAND : MORTENSEN, DENNIS R. SKU : 9780470424247 UPC : 9780470424247
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