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Stating that today's advertising and marketing successes are driven by media gurus who have mastered an ability to reintegrate splintered audiences and strategically map their interests, a guide for today's ad professionals challenges popular practices wh
Title: Always on
Author: Vollmer, Christopher/ Precourt, Geoffrey (CON)
Publisher: McGraw-Hill
Publication Date: 2008/03/25
Number of Pages: 215
Binding Type: PAPERBACK
Library of Congress: 2010282182
BRAND : VOLLMER, CHRISTOPHER/ PRECOURT,
SKU : 9780071508285
UPC : 9780071508285
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