"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force p Title: American Advertising in Poland Author: Johnson, Jeffrey K. Publisher: McFarland & Co Inc Pub Publication Date: 2009/01/10 Number of Pages: 193 Binding Type: PAPERBACK Library of Congress: 2008047502 Additional Details Levi's BRAND : JOHNSON, JEFFREY K. SKU : 9780786437979 UPC : 9780786437979
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