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Companies are challenged by low cost competitors who offer 'good enough' products and services at attractive prices. The author offers a specific approach to think through the issues and options, and to select an appropriate strategy and implementation plan for dealing with them. He examines how various companies are responding to this threat. Additional Details
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BOOK TYPE : NF
BRAND : RYANS, ADRIAN
DEWEY CLASSIFICATION : 658.8/27
LANGUAGE : ENGLISH
NUMBER OF PAGES : 256
PUBLISH DATE : 2009/03/30
PUBLISHER IMPRINT CODE : WILTR
PUBLISHER NAME : JOHN WILEY & SONS INC
PUBLISHER STATUS CODE : OS
RETURNS ACCEPTED? : YES
SKU : 9780470742976
UPC : 9780470742976
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