Big Brands Big Trouble $16.04

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	Big Brands Big Trouble
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Product Description

Item: 1612686

Whats included | Features

Outlines the mistakes companies and CEOs make when marketing and designing their products, discussing differentiation, line extension, categorization, truth versus perception, marketing research, and arrogance.
Title: Big Brands Big Trouble
Author: Trout, Jack/ Woodman, Jeff (NRT)
Publisher: Penton Overseas Inc
Publication Date: 2002/04/01
Number of Pages:
Binding Type: CD/SPOKEN WORD

Additional Details

BRAND : Trout, Jack/ Woodman, Jeff (NRT)

Includes		Features
Big Brands Big Trouble		Condition : NEW

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