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The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, energizing brands, leveraging brand assets, and more. 35,000 first printing. Additional Details
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BOOK TYPE : NF
BRAND : AAKER, DAVID A.
DEWEY CLASSIFICATION : 658.8/27
LANGUAGE : ENGLISH
NUMBER OF PAGES : 288
PUBLISH DATE : 2004/04/01
PUBLISHER IMPRINT CODE : FREE
PUBLISHER NAME : SIMON & SCHUSTER
RETURNS ACCEPTED? : YES
SKU : 9780743249386
UPC : 9780743249386
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