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Draws on a study of how the five senses impact brand creation to outline the author's program for twenty-first-century sensory branding, citing examples to explain how to establish an effective marketing approach. Additional Details
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AUTHOR : LINDSTROM, MARTIN/ KOTLER, PHILIP (FRW)
BOOK TYPE : NF
BRAND : LINDSTROM, MARTIN/ KOTLER, PHILI
DEWEY CLASSIFICATION : 658.8/27
LANGUAGE : ENGLISH
NUMBER OF PAGES : 237
PUBLISH DATE : 2005/02/01
PUBLISHER IMPRINT CODE : FREE
PUBLISHER NAME : SIMON & SCHUSTER
RETURNS ACCEPTED? : YES
SKU : 9780743267847
UPC : 9780743267847
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