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A guide to developing a bond between brands and consumers looks to long-lived rock bands for strategies on building brand loyalty, staying fresh in the marketplace, grabbing attention, and evolving without alienating customers. Additional Details
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BOOK TYPE : NF
BRAND : BLACKWELL, ROGER D./ STEPHAN, TI
DEWEY CLASSIFICATION : 658.8/27
LANGUAGE : ENGLISH
NUMBER OF PAGES : 256
PUBLISH DATE : 2003/10/01
PUBLISHER IMPRINT CODE : WILTR
PUBLISHER NAME : JOHN WILEY & SONS INC
RETURNS ACCEPTED? : YES
SKU : 9780471455172
UPC : 9780471455172
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