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Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its meaning, and the need to avoid unnecessary and complicated strategies. Reprint. Additional Details
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BOOK TYPE : NF
BRAND : ADAMSON, ALLEN P.
DEWEY CLASSIFICATION : 380
LANGUAGE : ENGLISH
NUMBER OF PAGES : 230
PUBLISHER IMPRINT CODE : PLGRV
PUBLISHER NAME : ST MARTINS PR
RETURNS ACCEPTED? : YES
SKU : 9781403984906
UPC : 9781403984906
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