Covers professional ethics, product selection, advertising, marketing plans, direct mail, telemarketing, ad copy, catalogs, and record keeping Title: Building a Mail Order Business Author: Cohen, William A. Publisher: John Wiley & Sons Inc Publication Date: 1996/02/01 Number of Pages: 571 Binding Type: HARDCOVER Library of Congress: 95023344 BRAND : COHEN, WILLIAM A. SKU : 9780471109464 UPC : 9780471109464
|