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A guide to effective word-of-mouth marketing presents case stories of companies that successfully used "buzz marketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large
Title: Buzzmarketing
Author: Hughes, Mark
Publisher: Penguin Group USA
Publication Date: 2005/07/07
Number of Pages: 242
Binding Type: HARDCOVER
Library of Congress: 2004060233 Additional Detailsidentifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.
Title: Buzzmarketing
Author: Hughes
BRAND : HUGHES, MARK
SKU : 9781591840923
UPC : 9781591840923
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