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A former Barneys chief executive and a young marketing maverick draw on interviews with more than seventy business leaders, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller, to counsel readers on how to appeal to today's savvy consumer
Title: Chasing Cool
Author: Kerner, Noah/ Pressman, Gene
Publisher: Pocket Books
Publication Date: 2007/05/01
Number of Pages: 248
Binding Type: HARDCOVER
Library of Congress: 2006052658
BRAND : KERNER, NOAH/ PRESSMAN, GENE
SKU : 9780743497091
UPC : 9780743497091
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