|
Ever since Simon Anholt coined the phrase "Nation Branding", there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. This book shares the author's experience in the field, and shows what countries, cities and regions can do to build and sustain their 'competitive identity'. Additional Details
\N
BOOK TYPE : NF
BRAND : ANHOLT, SIMON
DEWEY CLASSIFICATION : 910.68/8
LANGUAGE : ENGLISH
NUMBER OF PAGES : 134
PUBLISH DATE : 2007/01/23
PUBLISHER IMPRINT CODE : PLGRV
PUBLISHER NAME : PALGRAVE MACMILLAN
RETURNS ACCEPTED? : YES
SKU : 9780230500280
UPC : 9780230500280
|