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This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk. Additional Details
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BOOK TYPE : NF
BRAND : ALLEN, KATHLEEN, PH.D./ ECONOMY,
DEWEY CLASSIFICATION : 658
LANGUAGE : ENGLISH
NUMBER OF PAGES : 414
PUBLISH DATE : 2007/12/26
PUBLISHER IMPRINT CODE : FODUM
PUBLISHER NAME : JOHN WILEY & SONS INC
RETURNS ACCEPTED? : YES
SKU : 9780470194294
UPC : 9780470194294
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