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The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, this text challenges the idealized notion that
Title: Corporate Communications
Author: Christensen, Lars Thoeger/ Morsing, Mette/ Cheney, George
Publisher: Sage Pubns
Publication Date: 2008/03/13
Number of Pages: 251
Binding Type: PAPERBACK
Library of Congress: 2007930360
BRAND : CHRISTENSEN, LARS THOEGER/ MORSI
SKU : 9781412931038
UPC : 9781412931038
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