Branding is one of today's hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to develop a successful brand strategy for tourism and economic development. It is an essential handbook for place m Title: Destination Branding for Small Cities Author: Baker, Bill (EDT) Publisher: Creative Leap Books Publication Date: 2007/09/22 Number of Pages: 191 Binding Type: PAPERBACK Library of Congress: BRAND : BAKER, BILL (EDT) SKU : 9780979707605 UPC : 9780979707605
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