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Identifies the latest technologies and tactics that can be employed to better protect a company's brands and reputation, explaining how to wade through cluttered blogging, mashup, and wiki programs to bring order to information-saturated environments for improved stakeholder relationships and customer satisfaction. Additional Details
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BOOK TYPE : NF
BRAND : ARGENTI, PAUL A./ BARNES, COURTN
DEWEY CLASSIFICATION : 658.4/5
LANGUAGE : ENGLISH
NUMBER OF PAGES : 288
PUBLISHER IMPRINT CODE : MCGRA
PUBLISHER NAME : MCGRAW-HILL
RETURNS ACCEPTED? : YES
SKU : 9780071606028
UPC : 9780071606028
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