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The best-selling author of Purple Cow and Permission Marketing shares the secrets of creating innovative marketing approaches when traditional ones have stopped working, explaining how to find success by building one's best ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy. Reprint. Additional Details
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AUTHOR : GODIN, SETH
BOOK TYPE : NF
BRAND : GODIN, SETH
DEWEY CLASSIFICATION : 658.8
LANGUAGE : ENGLISH
NUMBER OF PAGES : 239
PUBLISH DATE : 2007/04/24
PUBLISHER IMPRINT CODE : POTFL
PUBLISHER NAME : PENGUIN GROUP USA
RETURNS ACCEPTED? : YES
SKU : 9781591841678
UPC : 9781591841678
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