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Looks back at the beginnings of "Stakeholder Management" and how it has developed into a fully-fledged system. This work shows importance of a benchmarking database generated from thousands of case studies for comparing businesses. It also explains the en
Title: From Customer Retention to a Holistic Stakeholder Management System
Author: Huber, Margit (EDT)/ O'Gorman, Susanne (EDT)
Publisher: Springer Verlag
Publication Date: 2008/03/11
Number of Pages: 203
Binding Type: HARDCOVER
Library of Congress: 2007943073 Additional Details
Margit (EDT)/ O'Gorman
BRAND : HUBER, MARGIT (EDT)/ O'GORMAN, S
SKU : 9783540774297
UPC : 9783540774297
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