Traces the rise of a forefront international ad agency, revealing how the company's use of disruption-based campaigns promoted their successes and how their strategies have been adopted by other top companies including Nissan, Adidas, and Apple. 20,000 first printing. Additional Details \N AUTHOR : DRU, JEAN-MARIE BOOK TYPE : NF BRAND : DRU, JEAN-MARIE LANGUAGE : ENGLISH NUMBER OF PAGES : 233 PUBLISH DATE : 2007/09/04 PUBLISHER IMPRINT CODE : PLGRV PUBLISHER NAME : ST MARTINS PR RETURNS ACCEPTED? : YES SKU : 9780230600690 UPC : 9780230600690
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