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An updated guide to advertising contains in the latest edition coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications. Reprint. 10,000 first printing. Additional Details
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BOOK TYPE : NF
BRAND : Roman, Kenneth/ Maas, Jane/ Nisenholtz, Martin
DEWEY CLASSIFICATION : 659
LANGUAGE : ENGLISH
NUMBER OF PAGES : 263
PUBLISHER IMPRINT CODE : GRFNT
PUBLISHER NAME : ST MARTINS PR
RETURNS ACCEPTED? : YES
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