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Outlining the essential craft of persuasion, one of the world's leading experts on live marketing describes the art of making messages entertaining and thus capable of winning over even the most reticent of audiences. Additional Details
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BOOK TYPE : NF
BRAND : BAUER, JOEL/ LEVY, MARK
DEWEY CLASSIFICATION : 153.8/52
LANGUAGE : ENGLISH
NUMBER OF PAGES : 242
PUBLISH DATE : 2004/06/17
PUBLISHER IMPRINT CODE : WILTR
PUBLISHER NAME : JOHN WILEY & SONS INC
RETURNS ACCEPTED? : YES
SKU : 9780471647973
UPC : 9780471647973
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