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"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher. Title: Information Communication Technologies and Globalization of Retailing Applications Author: Rajagopal Publisher: Igi Global Publication Date: 2009/05/31 Number of Pages: 353 Binding Type: HARDCOVER Library of Congress: 2008043769 BRAND : Rajagopal
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