Argues that activists who defy convention and authority are the true force behind the success or failure of innovations and offers case studies to details how these market rebels establish new cultural styles. Title: Market Rebels Author: Rao, Hayagreeva Publisher: Princeton Univ Pr Publication Date: 2008/12/01 Number of Pages: 205 Binding Type: HARDCOVER Library of Congress: 2008022094 BRAND : RAO, HAYAGREEVA SKU : 9780691134567 UPC : 9780691134567
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