Arguing that risk-taking is the key to marketing success, the high-powered sports marketer recommends high-octane execution of bold ideas to pump life into a lifeless campaign. Title: Marketing Outrageously Author: Spoelstra, Jon Publisher: Natl Book Network Publication Date: 2001/06/01 Number of Pages: Binding Type: HARDCOVER Library of Congress: 2001025688 Additional Details\N BRAND : SPOELSTRA, JON SKU : 9781885167507 UPC : 9781885167507
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