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Revealing the biological underpinnings of irrational behavior, the author discusses the impact of primitive structures within the brain on business decisions, showing readers how they can move beyond their survival-attenuated "lizard brain" to succeed in investing. Additional Details
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BOOK TYPE : NF
BRAND : BURNHAM, TERRY
DEWEY CLASSIFICATION : 332.6
LANGUAGE : ENGLISH
NUMBER OF PAGES : 324
PUBLISHER IMPRINT CODE : WILTR
PUBLISHER NAME : JOHN WILEY & SONS INC
RETURNS ACCEPTED? : YES
SKU : 9780470343760
UPC : 9780470343760
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