Demonstrates how to use retail techniques to promote a library collection, draw in patrons, encourage browsing, and boost circulation, and includes information on branding through signage, arrangement, and displays. Title: Merchandising Made Simple Author: Laperriere, Jenny/ Christiansen, Trish Publisher: Libraries Unltd Inc Publication Date: 2008/06/30 Number of Pages: 137 Binding Type: PAPERBACK Library of Congress: 2008003687 BRAND : Laperriere, Jenny/ Christiansen, Trish
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