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Reveals how the megastar pop artist has followed an unconventional customer loyalty strategy that uses social media to methodically build a grassroots base of passionate fans, identifying seven practices that businesses can adapt for effective promotions. 25,000 first printing.
AUTHOR : HUBA, JACKIE
BOOK TYPE : NF
DEWEY CLASSIFICATION : 658.8/343
LANGUAGE : ENGLISH
LIBRARY OF CONGRESS NUMBER : 2013006819
NUMBER OF PAGES : 214
PUBLISH DATE : 2013/05/02
PUBLISHER IMPRINT CODE : POTFL
PUBLISHER NAME : PENGUIN GROUP USA
PUBLISHER STATUS CODE : OS
RETURNS ACCEPTED? : YES
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