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Argues that Americans' constant striving for self-expression and distinction is what drives the consumer society and the continuing cycles of alternative lifestyles that involve a break with contemporary mores and values lead to new opportunities for new products, ad campaigns, and marketing efforts. Original. 25,000 first printing. Additional Details
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BOOK TYPE : NF
BRAND : Heath, Joseph/ Potter, Andrew
DEWEY CLASSIFICATION : 306
LANGUAGE : ENGLISH
NUMBER OF PAGES : 358
PUBLISH DATE : 2005/01/01
PUBLISHER IMPRINT CODE : HRPBS
PUBLISHER NAME : HARPERCOLLINS
RETURNS ACCEPTED? : YES
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