Explores the phenomenon of branding, analyzes how it affects modern-day business and culture, and looks at how it has replaced the research and development practices of the past. Title: OBD-Obsessive Branding Disorder Author: Conley, Lucas Publisher: Perseus Books Group Publication Date: 2008/06/02 Number of Pages: 230 Binding Type: HARDCOVER Library of Congress: 2008275064 BRAND : CONLEY, LUCAS SKU : 9781586484682 UPC : 9781586484682
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