Provides information on building a successful online community, covering such topics as identifying business objectives, creating brand loyalty, and establishing a direct link to customers. Title: Online Communities Handbook Author: Buss, Anna/ Strauss, Nancy Publisher: Pearson P T R Publication Date: 2009/03/06 Number of Pages: 271 Binding Type: PAPERBACK Library of Congress: 2009277954 BRAND : BUSS, ANNA/ STRAUSS, NANCY SKU : 9780321605887 UPC : 9780321605887
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