Demonstrates how companies of any size can dominate their markets by involving their customers in shaping products and services, outlining a framework for promoting innovation and productivity that draws on the examples of such companies as Google, eBay, Title: Outside Innovation Author: Seybold, Patricia B. Publisher: Harpercollins Publication Date: 2006/10/01 Number of Pages: 412 Binding Type: HARDCOVER Library of Congress: 2006049053 Additional Details\N BRAND : SEYBOLD, PATRICIA B. SKU : 9780061135903 UPC : 9780061135903
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