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Reveals the marketing potential of storytelling in an advertising strategy, explaining how trend-setting companies are repositioning their brands on blogs and on social networks while applying a strategic emphasis on projecting a corporate personality bes
Title: Personality Not Included
Author: Bhargava, Rohit
Publisher: McGraw-Hill
Publication Date: 2008/03/31
Number of Pages: 300
Binding Type: HARDCOVER
Library of Congress: 2008008582
BRAND : BHARGAVA, ROHIT
SKU : 9780071545211
UPC : 9780071545211
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